5 Things You Can Fix on Your Website This Week

By James Bosma | March 6, 2017

It’s easy for small business owners to be overwhelmed at the prospect of creating a total online presence. Don’t worry. It can be just as hard for us marketers. You might have noticed that marketing agencies often have outdated websites. That’s because we’re so busy employing best practices for our customers that we fall behind in promoting ourselves. As one of my clients likes to say, “The cobbler’s children are always the worst shod.”

With all that in mind, I’ve been working on some spring cleaning on my own website. Along with some other changes that I’m sure will make my services utterly irresistible, I’ve added a new e-book called 5 Things You Can Fix on Your Website in the Next Week to Improve Your Business. The full version is available here, but here’s a taste to whet your appetite…

1. Get SMART

Spend some time thinking through SMART goals for your business (SMART stands for specific, measurable, actionable, realistic and time-bound). It will help you a lot to start by focusing on who your ideal customer is. Then, craft your SMART goals targeting that customer. Now review your current website with your ideal customer and your SMART goals in mind. Consider whether the language, imagery and content are compelling to that customer. Make a list of the changes you can make right away to make your site more appealing to your number one client.

2. Get Action

What is the number one action you want your website visitors to take? Are you asking them for it? If you don’t ask, you don’t get. Identify your primary call to action and make sure it is prominent on every page of your website.

3. Get Found

When’s the last time you did a Google search for your own company’s URL? Is it indexed by Google? If not, you need to submit it. You can do that using Google Webmaster Tools? Don’t know how? Google it (or you can always ask your local web developer for help). There’s a lot more you can do to get found by Google, but this is an important first step.

4. Get Shared

The key to getting shared on social media is to create engaging, valuable content. This isn’t always easy, but when you think about it in terms of what might be valuable to your ideal customer, it gets easier. You don’t have to do everything at once. Just try one thing: create a blog post, a case study, a video interview, or a free e-book. Make it useful and easy to share and get it out there.

5. Get Better

Do you have Google Analytics installed on your website? Well, it’s high time you do. And it’s easier to do than you might think. The point is that if you want to get serious about being SMART, you really need to start measuring what you’re doing. Google Analytics is an amazing tool that will give you all kinds of great information about the effectiveness of your website.

Lift Communications helps small businesses create websites, content and branding that look great and get results.

Posted in Small Business Marketing, Uncategorized and tagged Websites