Feeling stuck?

Coronavirus graphic

A message for local small businesses struggling over what to do next. Whoever you are, wherever you are, I hope you’re staying safe and healthy and following the best advice of your local government and healthcare agencies in order to remain that way, especially if you’re a service provider needed to deliver an essential service.…

Read More

Lift Communications achieves Master Marketing Consultant designation with Duct Tape Marketing

Duct Tape Marketing's brand new Master Certified Consultants.

James Bosma, president of Lift Communications, has been awarded Master Consultant status after preparing and delivering a special training session for Duct Tape Marketing’s global network of small business consultants. This past week at the Duct Tape Marketing Consultant Network’s annual summit, James was one of five consultants who earned this special recognition by Duct…

Read More

Referrals Drive Small Business Success: The 6 Realities of Referrals

Sandwich board sign with arrows pointing to awesome and less awesome.

John Jantsch, the small business marketing guru and best-selling author of Duct Tape Marketing, was right when he said that “a thrilled customer is the most potent marketing asset your organization can leverage.” Unfortunately, too many small business owners fail to capitalize on the experiences of their raving fans. In his book The Referral Engine,…

Read More

How to Succeed in 2018: Build a Success Scaffolding

Build your success scaffolding

Happy new year! Like most people, you’ve probably made some resolutions. I’ve joined a gym and I plan to have rock hard abs by mid January. By March, I hope I’ll have lost enough belly fat so my wife can see them. That’s something I hope for every year. Like most people, I usually forget…

Read More

5 Things You Can Fix on Your Website This Week

Five things to fix on your website

It’s easy for small business owners to be overwhelmed at the prospect of creating a total online presence. Don’t worry. It can be just as hard for us marketers. You might have noticed that marketing agencies often have outdated websites. That’s because we’re so busy employing best practices for our customers that we fall behind in…

Read More

5 Things to Know Before You Launch Your Website Project

Whether you’re going to attempt to do it yourself or you’re going to work with a website developer or agency, there are some things you need to know before you get started. Any good consultant will have a process to help you identify these things (at Lift we have a Client Worksheet that helps), but…

Read More