About Lift

Photo of Lift Communications owner James Bosma - Small Business Marketing

Meet James Bosma, your small business growth partner.

Have you invested time, energy and your hard-earned small business dollars in a new website or in specific marketing activities and seen little improvement in new leads? It's time for a new approach.

I love working with small business owners who have worked hard to establish and grow service-oriented, customer-focused businesses, but who also recognize they need help focusing their marketing efforts in a rapidly changing world.

At Lift, I don't just jump in with the latest tactic. Instead, I help you understand your ideal customers and how you are uniquely positioned to serve them. Then I assess your current activities and create a comprehensive and sensible plan that uses proven techniques to help attract and retain repeat and referring customers.

Lift is Duct Tape Marketing certified!

The Duct Tape Marketing Certified Consultant logo

The Duct Tape Marketing Consultant badge assures that you are working with a fully trained, up-to-date, full stack marketing professional.

 

What does duct tape have to do with marketing?

If you're a Canadian and/or a fan of Red Green, you know that duct tape can literally be used to get any job done. It's versatile, practical, and incredibly sticky, and you can use it immediately. But I assure you that unlike most of the applications on the Red Green Show, Duct Tape Marketing is no joke.

The Duct Tape Marketing Consultant Network was established by John Jantsch, a best-selling author and small business marketing strategy guru.

A certified Duct Tape Marketing consultant brings you a holistic, systematic approach to marketing and not the parts and pieces you may be trying to put together with individual vendors. The Duct Tape Marketing approach centres around The Marketing Hourglass, a unique framework that maps the customer's journey to know, like, trust, try, buy, repeat, and refer your business.

Duct Tape Marketing consultants have a repeatable, consistent approach. We always start with strategy and then align your strategy with the creation of your total online presence. We take a comprehensive, strategic approach to marketing that drives how you approach your brand identity, website, social media, SEO, content, email marketing—any and all of the best touch points to help you attract, convert and retain your ideal clients.

Why work with a Duct Tape Marketing Certified consultant?

  • Every consultant has completed an extensive online certification process containing modules and lessons covering every element of small business marketing today.
  • Consultants participate in on-going business and marketing development training on relevant and evolving marketing topics.
  • Consultants are connected to a broad worldwide network of almost 200 consultants, enabling us to deliver consistently excellent results.
  • Comprehensive strategy development includes identifying your ideal client, target audience, and a full-blown content calendar.
  • We have access to the best marketing software, including tools that will develop clear reports, pull competitive analytics and bolster your online testimonials.