White Space - The Lift Blog

White Space informs you about the small business marketing practices that we employ to help our clients deliver sensible digital marketing campaigns. Did you know that having a regularly updated blog helps your site get noticed by Google? Not sure where to start? We can help.

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Referrals Drive Small Business Success: The 6 Realities of Referrals

By James Bosma | Sep 21, 2018

John Jantsch, the small business marketing guru and best-selling author of Duct Tape Marketing, was right when he said that “a thrilled customer is the most potent marketing asset your organization can leverage.” Unfortunately, too many small business owners fail to capitalize on the experiences of their raving fans. In his book The Referral Engine,…

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Small Business Marketing: Start Putting Strategy Before Tactics

By James Bosma | Feb 28, 2018

I was encouraged this week when a new prospect contacted me to set up a meeting. He told me that after 20 years in business they are finally ready to get serious about marketing but have know idea where to start. I like that. It’s refreshing when when someone is ready to start the conversation…

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Build your success scaffolding

How to Succeed in 2018: Build a Success Scaffolding

By James Bosma | Jan 2, 2018

Happy new year! Like most people, you’ve probably made some resolutions. I’ve joined a gym and I plan to have rock hard abs by mid January. By March, I hope I’ll have lost enough belly fat so my wife can see them. That’s something I hope for every year. Like most people, I usually forget…

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A photo to announce that Lift is Duct Tape Marketing Certified

Hey Lift Clients: I’m sorry!

By James Bosma | Sep 30, 2017

I’ve got a confession to make: For the last 5 years, I’ve been short-changing my clients. WHOOMP! There it is! Actually, in looking back at the work I’ve done since I started Lift. I’m pleased with what I’ve achieved (with my clients, of course). I’ve had some great engagements with some really excellent local small…

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Inspire your own small business marketing success

Small Business Marketing Success: Feeling Stuck?

By James Bosma | Jul 31, 2017

Are you a business owner trying to figure out a sensible small business marketing approach? You’re not alone. Many ambitious and resourceful people just like you have built amazing local businesses through hard work, integrity and street smarts. But many are also intimidated and stalled by today’s digital marketing landscape. They hear about things like…

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Five things to fix on your website

5 Things You Can Fix on Your Website This Week

By James Bosma | Mar 6, 2017

It’s easy for small business owners to be overwhelmed at the prospect of creating a total online presence. Don’t worry. It can be just as hard for us marketers. You might have noticed that marketing agencies often have outdated websites. That’s because we’re so busy employing best practices for our customers that we fall behind in…

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A social marketer’s guide to the different languages of social media

By Tristan Gray | Mar 3, 2016

A guest post from Down Unda… Some great advice here.  By Tristan Gray Success in social media marketing does not rely entirely on the quality of content or number of connections your business has. Though nailing the quality of content is paramount, social media marketers should embrace the need to design specific content for each…

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5 Things to Know Before You Launch Your Website Project

By James Bosma | Nov 12, 2015

Whether you’re going to attempt to do it yourself or you’re going to work with a website developer or agency, there are some things you need to know before you get started. Any good consultant will have a process to help you identify these things (at Lift we have a Client Worksheet that helps), but…

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Small business blogging photo

Small Business Blogging: Get your Blog Seen and Shared

By Cath Beaton | Oct 1, 2015

Everyone struggles with writing blog posts. Everyone. Even bloggers. One simple way to get valuable content onto your blog is to partner with other bloggers and cross-post articles. That’s why I asked Cath Beaton — a website developer doing great things in Australia — if she would let me add this great post to my blog. Click…

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Lift Communications
James Bosma, owner

296 Dundas Street East
Waterdown, ON  L0R 2H0

Phone: 289.400.3189
E-mail: james@liftcommunications.ca
Support: support@liftcommunications.ca


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