Coronavirus graphic

Feeling stuck?

By James Bosma | Mar 25, 2020

A message for local small businesses struggling over what to do next. Whoever you are, wherever you are, I hope you’re staying safe and healthy and following the best advice of your local government and healthcare agencies in order to remain that way, especially if you’re a service provider needed to deliver an essential service.…

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Duct Tape Marketing's brand new Master Certified Consultants.

Lift Communications achieves Master Marketing Consultant designation with Duct Tape Marketing

By James Bosma | Oct 16, 2019

James Bosma, president of Lift Communications, has been awarded Master Consultant status after preparing and delivering a special training session for Duct Tape Marketing’s global network of small business consultants. This past week at the Duct Tape Marketing Consultant Network’s annual summit, James was one of five consultants who earned this special recognition by Duct…

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Sandwich board sign with arrows pointing to awesome and less awesome.

Referrals Drive Small Business Success: The 6 Realities of Referrals

By James Bosma | Sep 21, 2018

John Jantsch, the small business marketing guru and best-selling author of Duct Tape Marketing, was right when he said that “a thrilled customer is the most potent marketing asset your organization can leverage.” Unfortunately, too many small business owners fail to capitalize on the experiences of their raving fans. In his book The Referral Engine,…

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Small Business Marketing: Start Putting Strategy Before Tactics

By James Bosma | Feb 28, 2018

I was encouraged this week when a new prospect contacted me to set up a meeting. He told me that after 20 years in business they are finally ready to get serious about marketing but have know idea where to start. I like that. It’s refreshing when when someone is ready to start the conversation…

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Build your success scaffolding

How to Succeed in 2018: Build a Success Scaffolding

By James Bosma | Jan 2, 2018

Happy new year! Like most people, you’ve probably made some resolutions. I’ve joined a gym and I plan to have rock hard abs by mid January. By March, I hope I’ll have lost enough belly fat so my wife can see them. That’s something I hope for every year. Like most people, I usually forget…

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A photo to announce that Lift is Duct Tape Marketing Certified

Hey Lift Clients: I’m sorry!

By James Bosma | Sep 30, 2017

I’ve got a confession to make: For the last 5 years, I’ve been short-changing my clients. WHOOMP! There it is! Actually, in looking back at the work I’ve done since I started Lift. I’m pleased with what I’ve achieved (with my clients, of course). I’ve had some great engagements with some really excellent local small…

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Inspire your own small business marketing success

Small Business Marketing Success: Feeling Stuck?

By James Bosma | Jul 31, 2017

Are you a business owner trying to figure out a sensible small business marketing approach? You’re not alone. Many ambitious and resourceful people just like you have built amazing local businesses through hard work, integrity and street smarts. But many are also intimidated and stalled by today’s digital marketing landscape. They hear about things like…

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Five things to fix on your website

5 Things You Can Fix on Your Website This Week

By James Bosma | Mar 6, 2017

It’s easy for small business owners to be overwhelmed at the prospect of creating a total online presence. Don’t worry. It can be just as hard for us marketers. You might have noticed that marketing agencies often have outdated websites. That’s because we’re so busy employing best practices for our customers that we fall behind in…

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A social marketer’s guide to the different languages of social media

By James Bosma | Mar 3, 2016

A guest post from Down Unda… Some great advice here.  By Tristan Gray Success in social media marketing does not rely entirely on the quality of content or number of connections your business has. Though nailing the quality of content is paramount, social media marketers should embrace the need to design specific content for each…

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