It’s easy for small business owners to be overwhelmed at the prospect of creating a total online presence. Don’t worry. It can be just as hard for us marketers. You might have noticed that marketing agencies often have outdated websites. That’s because we’re so busy employing best practices for our customers that we fall behind in promoting ourselves. As one of my clients likes to say, “The cobbler’s children are always the worst shod.”
With all that in mind, I’ve been working on some spring cleaning on my own website. Along with some other changes that I’m sure will make my services utterly irresistible, I’ve added a new e-book called 5 Things You Can Fix on Your Website in the Next Week to Improve Your Business. The full version is available here, but here’s a taste to whet your appetite…
1. Get SMART
2. Get Action
3. Get Found
4. Get Shared
The key to getting shared on social media is to create engaging, valuable content. This isn’t always easy, but when you think about it in terms of what might be valuable to your ideal customer, it gets easier. You don’t have to do everything at once. Just try one thing: create a blog post, a case study, a video interview, or a free e-book. Make it useful and easy to share and get it out there.