Small Business Marketing

Referrals Drive Small Business Success: The 6 Realities of Referrals

Sandwich board sign with arrows pointing to awesome and less awesome.

John Jantsch, the small business marketing guru and best-selling author of Duct Tape Marketing, was right when he said that “a thrilled customer is the most potent marketing asset your organization can leverage.” Unfortunately, too many small business owners fail to capitalize on the experiences of their raving fans. In his book The Referral Engine,…

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5 Things You Can Fix on Your Website This Week

Five things to fix on your website

It’s easy for small business owners to be overwhelmed at the prospect of creating a total online presence. Don’t worry. It can be just as hard for us marketers. You might have noticed that marketing agencies often have outdated websites. That’s because we’re so busy employing best practices for our customers that we fall behind in…

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