Let's develop a comprehensive marketing system custom made for your business.
A lot of small business owners hear about the latest trends in online marketing—AI, pay per click, marketing automation—and begin to feel overwhelmed. There are already so many channels and tactics to consider, and it seems like there are new ones each day.
Of course, in an ideal world, your business would be taking advantage of all the available channels. But there’s no point in trying to jump ahead to the latest and greatest technology if you don’t have the basics under control.
That’s why we follow a specific model for marketing maturity. Made up of three stages—build, grow, and ignite—it encourages businesses to start with a solid foundation and work their way up to the final stage where all of the most effective channels are being used, and you’re optimizing and maximizing your existing marketing assets.
Once you've completed a Strategy First Marketing Plan, we'll have the information we need to create and deliver an on-going marketing program tailored to the specific needs of your business.
Each program is different, but the table below provides an overview of the kinds of strategies and tactics you can expect and the approximate monthly cost for each.
Marketing Systems
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Marketing Website Refresh WordPress Site Mobile friendly HTTPS secure Local Pages CRO Landing Pages Premium Hosting & Care |
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Content Program Core page content Home page video Review funnel Ongoing blog content Hub page development Content upgrade for leads Podcast or webinar Sales materials Press releases Update old content |
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SEO Google MyBusiness Optimization Onsite SEO management Key citation management Link building Google search console setup Podcast guesting Organic CTR optimized Featured snippet program |
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Social Media Social profile refresh Social posting plan Social promotion plan Social engagement plan Media and influencer outreach Video channel Live video program |
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Email Marketing List cleanup Re-engagement campaign Monthly newsletter Lead capture calls to action Email confirmation & followup Email lead nurture program Email lead campaigns |
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Paid Lead Generation Boost FB Posts Social media ad campaign Google Ads Remarketing campaigns Linked In lead generation (B2B) |
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Sales Enablement Co-marketing partner plan Lead discovery/orientation process Speaking for leads Repeat customer campaigns |
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Customer Experience Review response plan New customer onboarding process Customer delight process Referral program Events program Customer feedback program |
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CRM Tool Data capture & cleanup Sales pipeline process |
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Marketing Automation Lead scoring process Lead follow up sequences |
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Analytics Analytics goals Advertising tracking Call tracking |
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$1,499/mo | $2,499/mo | $3,999/mo |