What's Included?

  • Client interviews – 5 to 15 ideal client interviews completed by us. You will receive access to full recordings, interview transcripts, and high-level summaries.
  • Competitive research – Full detailed report on competitive factors for 4 to 6 of your top competitors. High-level summaries including a position in the market, why they win, website ranking factors, social signals and reviews.
  • Ideal client personas – A persona for each of your market segments, including overview, priority initiatives, success factors, perceived barrier, buying process, and decision criteria.
  • Core message – A clearly defined unique core difference, talking logo, and messaging for using your core difference when reaching different target markets.
  • Marketing Hourglass – A brainstorming session with members of your team to come up with everything you could possibly be doing for each of the seven phases of the Hourglass: know, like, trust, try, buy, repeat and refer.
  • Content calendar – Content calendar including the following elements: 12 monthly themes, types of content, and monthly goals for each type of content.
  • High-level strategies – Four to six of your highest level strategies mapped out, including detailed tactics to help achieve these strategies.

INVESTMENT: $2,500–$10,000*

*A Marketing Plan engagement with Lift typically falls within this range. The cost varies depending on the complexity of your business and your particular business needs. While this represents a significant investment for a small business, it is the foundational piece that will drive your marketing activities and your growth.


Lift Communications
James Bosma, owner

7 Innovation Drive
Dundas, ON  L9H 7H9

Phone: 289.400.3189


  • Waterdown
  • Burlington
  • Oakville
  • Hamilton
  • Milton

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