Small Business Practices

Referrals Drive Small Business Success: The 6 Realities of Referrals

Sandwich board sign with arrows pointing to awesome and less awesome.

John Jantsch, the small business marketing guru and best-selling author of Duct Tape Marketing, was right when he said that “a thrilled customer is the most potent marketing asset your organization can leverage.” Unfortunately, too many small business owners fail to capitalize on the experiences of their raving fans. In his book The Referral Engine,…

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Small Business Marketing Success: Feeling Stuck?

Inspire your own small business marketing success

Are you a business owner trying to figure out a sensible small business marketing approach? You’re not alone. Many ambitious and resourceful people just like you have built amazing local businesses through hard work, integrity and street smarts. But many are also intimidated and stalled by today’s digital marketing landscape. They hear about things like…

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