The same thing is true when you don’t take regular care of your WordPress website.
Some people will tell you all kinds of great things about WordPress. They’ll tell you it’s a DIY tool. That anyone can set up a WordPress site. And best of all it’s free.
It’s true that with some customization, WordPress is a user-friendly content management system that allows marketers and business owners to take control of their website content. We highly recommend it and we use it for all the websites we build. But we’ve learned from experience that there’s more to the story.
Creating effective, aesthetically pleasing websites with compelling content that inspires visitors to take specific actions is an acquired skill. And once a website is created, it’s not something you can just set and forget: The software that powers your site (including themes and plug-ins) needs to be kept up to date; your data needs to be backed up regularly; and your site needs to be monitored and maintained for speed and security.
If you’re like most entrepreneurs, small business owners or executive directors, you’ve got plenty to do every day without learning all of the technical ins and outs of WordPress. Adding posts, editing pages and managing your social media is enough without adding the pressure and responsibility of all the backend tasks required to keep it working properly. That’s why we offer WordPress website hosting and care plans.
If your website is already hosted by Lift Communications, upgrading to one of our care plans will help to ensure that your website investment is protected. If you have an existing WordPress site and you’re struggling to keep it up to date, we’d love to consider working with you. We know what it takes to make sure that your website continues to perform at an optimal level.
Check out the options below. If you’re interested in working with us, fill out our application form, which will help us to determine whether we will be a good fit.
If you’re looking for a better way to keep your website fresh, clean and pearly white, contact us today. And while you’re thinking about it, don’t forget to floss.