THE MARKETING PLAN

Marketing-Plan_Lift

 What's Included?

  • Client interviews – 10 to 15 ideal client interviews completed by us. You will receive access to full recordings, interview transcripts, and high-level summaries.
  • Competitive research – Full detailed report on competitive factors for 4 to 6 of your top competitors. High-level summaries including a position in the market, why they win, website ranking factors, social signals and reviews.
  • Ideal client personas – A persona for each of your market segments, including overview, priority initiatives, success factors, perceived barrier, buying process, and decision criteria.
  • Core message – A clearly defined unique core difference, talking logo, and messaging for using your core difference when reaching different target markets.
  • Marketing Hourglass – A brainstorming session with members of your team to come up with everything you could possibly be doing for each of the seven phases of the Hourglass: know, like, trust, try, buy, repeat and refer.
  • Content calendar – Content calendar including the following elements: 12 monthly themes, types of content, and monthly goals for each type of content.
  • High-level strategies – Four to six of your highest level strategies mapped out, including detailed tactics to help achieve these strategies.

INVESTMENT: $2,500–$10,000*

*A Marketing Plan engagement with Lift typically falls within this range. The cost varies depending on the complexity of your business and your particular business needs. While this represents a significant investment for a small business, it is the foundational piece that will drive your marketing activities and your growth.

Contact

Lift Communications
James Bosma, owner

5B Hamilton Street North
Waterdown, ON  L0R 2H0

Phone: 289.400.3189
E-mail: james@liftcommunications.ca
Support: support@liftcommunications.ca

Serving

  • Waterdown
  • Burlington
  • Oakville
  • Hamilton
  • Milton

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